Australia Streaming Wars Q4 2023: Consolidation

The fourth quarter of 2023 saw almost no changes for any of the major streaming platforms.

Thanks to data provided by streaming search engine JustWatch, we can finally see just how well each streaming service is doing in Australia for the fourth quarter of 2023.

The only real change was for Foxtel Now, which saw its market share drop from 4% to 3%. The 1% went to "Other" streaming platforms such as Apple TV+ and Hayu.

In terms of changes in market share through 2023, this is reflected in the second set of graphs shown below:

Looking at the trend over an entire year, we can see that Netflix and Foxtel Now lost the most market share, with Paramount+ and other smaller platforms being the big winners. All the other platforms largely maintained their existing market share.