The third quarter of 2023 saw almost all of the major streaming platforms remain unchanged, with only Stan increasing its market share by 1% at the expense of other minor platforms.
Thanks to data provided by streaming search engine JustWatch, we can finally see just how well each streaming service is doing in Australia for the third quarter of 2023.
Stan's market share rose from 8% to 9%, while other smaller platforms (including Apple TV+, BritBox, Hayu, Kayo ...) dropped from 6% to 5%. Everyone else remained the same. The next quarter could be interesting, as the extended holiday period and gift giving could see many new subscribers enter the market.
In terms of changes in market share through 2023 so far, this is reflected in the second set of graphs shown below:
The above graphs allow us to see the medium-term trend of these platforms and despite this last quarter's results, only Paramount+ and deconsolidation towards smaller platforms shows a positive trend.
