Virgin Mobile has launched a campaign to promote their new partnership with video on-demand service, Presto. To encourage accessing streaming content on mobile phones, Virgin Mobile are rewarding select current Postpaid customers with a bonus 2GB of data each consecutive month when they subscribe to and stream Presto Entertainment for up to 6 months. Research conducted by Virgin Mobile revealed that video on-demand streaming was very popular with their customers, but that fear of using too much data stopped them from using their phones to access the content.
Philippa Durant, Director of Brand and Communication, Virgin Mobile, commented:
“We’re here to Make Mobile Better and, with our customers hungry for quality content on-the-go, a partnership with premium content provider, Presto, was a natural fit. We have listened to what our customers want and together with Presto, Virgin Mobile is showcasing just how we really facilitate how our customers want to use their handsets – we’re offering a great experience all round.”
Entourage fans will recognise the face of the campaign, Kevin Dillon, who plays Johnny ‘Drama’ Chase on the popular TV drama (all 8 seasons available for streaming on Presto now). Kevin stars or rather ‘auditions’ for a series of videos to promote the campaign. Created by Emotive, the team behind Optus’ Ricky Gervais work, the campaign includes a 90-second video, two 20-second videos and two 15 second product ads, with Dillon delivering a stellar Hollywood diva impression, urging Virgin Mobile customers not to be “datafraid.”
Shaun James, CEO of Presto TV further explained on the partnership with Virgin Mobile:
“Earlier this year we shared insights on the rise of ‘commutertainment’ whereby Presto usage on mobile devices peaks for Aussies in core commuter times. Considering Virgin Mobile has also recently identified that many Australians are conscious of how much data they are using when streaming through their mobile, this partnership, and the bonus offering, is an unquestionably perfect pairing as we’re simultaneously addressing a consumer concern and meeting a consumer demand.
“Fans will be thrilled to see Entourage star Kevin Dillon on their screens again in celebration of our partnership with Virgin Mobile, while all 8 seasons of Entourage are available to stream now on Presto.” For more information on Virgin Mobile’s partnership with Presto visit: www.virginmobile.com.au/presto.
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Angie Maddison is a contributor for Streambly. You can follow Angie on Twitter.
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