EzyFlix, digital download provider and one of few Australian digital outlets to offer UltraViolet support, has announced an end to all operations immediately, a posting on their website confirmed. The company behind the service, Access Digital Entertainment, has decided to end all services offered by EzyFlix immediately, including UltraViolet redemptions, but no precise reason for the closure has been provided.
In further bad news for EzyFlix's customers, those that paid for digital movie rental or purchases will not be able to gain back access their digital library, according to the statement posted the EzyFlix website.
"Thank you for having been a part of EzyFlix. Access Digital Entertainment has decided to end the service offered on this site. If you have rented or purchased any movies or TV shows, these movies are no longer available on EzyFlix," the statement on the website reads.
Those that used EzyFlix to redeem their UltraViolet movies, however, are better off. Any redeemed movies will carry over to any other Australian UltraViolet platform, Flixster, JB Hi-Fi Now Video and Sony Pictures Store. This means that users will still be able to access their entire UV movie library, as long as they sign up for one of these other UV platforms and log in to their UV account.
While no official reasons have been given for EzyFlix's demise, Netflix's arrival may have been the catalyst behind the company's decision to shut up shop. Since its arrival in March, Netflix has managed to grow their subscriber base very quickly, with an estimated 1.9 million subscribers already. While both platforms differ in the services they offer, one being a transactional VOD and with Netflix using a flat monthly rate subscription model, some analysts say the Australian market just isn't big enough to support the current number of digital platforms.
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